Individualized Marketing Demonstration Program

A pilot program to test the effects of individualized marketing on public transportation ridership trends.

• Individualized Marketing Demonstration Program (PDF)
• Bellingham Report (PDF)
• Cleveland Report (PDF)
• Durham Report (PDF)
• Sacramento Report (PDF)
• Individualized Marketing Supplement (PDF)

2006 DOT ITS/Operations Resource Guide

A comprehensive listing of over 400 documents, websites, training courses, software tools, and points of contact related to ITS.