FTA National Transit Renewal Summit Highlights Best Practices by Transit Industry Partners to Increase Ridership
Top strategies include ridership campaigns, system design review, restoring public confidence in transit safety and leveraging partnerships
WASHINGTON –The U.S. Department of Transportation's Federal Transit Administration (FTA) today held a National Transit Renewal Summit to summarize the "best of the best" strategies shared by transit agencies, industry partners and advocacy organizations. The Summit culminated a series of events to promote tools to safely improve ridership on transit systems while continuing to protect riders and workers across the nation. More than 3,000 transit professionals and stakeholders joined FTA’s national conversation held throughout July and August.
At the National Transit Renewal Summit, industry leaders discussed best practices, resources and tools for transit agencies to use to renew ridership as they look ahead to a post-pandemic future. FTA also published a comprehensive report to showcase the wide range of strategies, including ridership campaigns, system design review, restoring public confidence in transit safety and leveraging partnerships.
"We are grateful for the overwhelming participation in our Transit Renewal Initiative and excited to provide these resources to support transit agencies across America," said FTA Administrator Nuria Fernandez. "Our panelists shared a wealth of ideas for all types of transit agencies – large, small, urban or rural – to consider adapting to renew transit ridership."
Examples of best practices emerging from the listening sessions:
- Washington Metropolitan Area Transit Authority (WMATA)'s "Doing Our Part" series of music-themed video ads highlighted real-time ridership information, expanded mobile pay options and enhanced safety measures and cleanings, broadcast on local TV, radio stations, and social media channels. The essence of the campaign is that WMATA is “doing their part” by increasing safety measures, but riders must also commit to “doing their part” by following mask requirements and getting vaccinated.
- Miami-Dade County Department of Transportation & Public Works conducted a Better Bus Network comprehensive system design review using real-time passenger load information to address where riders were not being serviced being left behind.
- New Orleans Regional Transit Authority (RTA) scheduled daily vehicle fleet deep cleanings and installed plexiglass barriers on the entire vehicle fleet. The agency announced a mandatory vaccination requirement for the agency’s more than 800 employees in July 2021.
- The Milwaukee Urban League launched the "Leading Access to Success Transportation" program, or the L*A*S*T* Mile Program, which provides workforce development clients with temporary transportation to job sites not accessible by public transportation.
- The National Association for City Transportation Officials (NACTO) cited transit as the most efficient, affordable and sustainable way of getting around cities large and small, and a pivotal element of climate and equity strategies.
The American Rescue Plan and other pandemic relief grants have provided critical funding to transit agencies nationwide, including covering expenses for cleaning and other measures to improve safety.
According to the National Transit Database, ridership continues to improve in relation to 2019 levels. The City of Lincoln, Nebraska reported a 111 percent ridership increase in June, the City of Tucson, Arizona saw a 93 percent increase, while the Greater Richmond Transit Company is at 86 percent of 2019 ridership levels.
FTA facilitated a national conversation throughout the summer to help transit agencies across America rebuild and enhance ridership by hosting listening sessions and sharing best practices on FTA’s social media from transit agencies that are gaining riders. To learn more and view recordings and presentations from the virtual events, please visit https://www.transit.dot.gov/transitisopen.