National RTAP: Marketing Workshop Series: Step Three - Passenger Information
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This is the third of six virtual marketing workshops in 2022 geared to rural and tribal public transit providers.
While a transit agency’s website is the Swiss Army tool of passenger information, it does not serve every need. There are occasions when other tools are more useful. This class will examine the role of passenger guides, signage, information displays, and mobile apps, and will provide best practices for selecting and creating these tools.
The first hour of this session will be a presentation by Selena Barlow of Transit Marketing LLC. During the final 30 minutes, those who volunteer will share their agency's passenger guide, their ideas for how it could be improved, and ask for feedback from the group. If you are interested, sign up in registration. (This segment will not be recorded.)
If you missed the first two workshops in this series, the recordings and slides are available at www.nationalrtap.org/webinars.
Registration Links:
https://us06web.zoom.us/meeting/register/tZAoce-vrT4qH9Hi6JgKUrv2rTDTBr7Q4tPW