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U.S. Department of Transportation U.S. Department of Transportation Icon United States Department of Transportation United States Department of Transportation

National RTAP Marketing Workshop #6: Improving the Transit Passenger Experience


This is the final session of our virtual marketing workshop series in 2022 geared to rural and tribal public transit providers.

While marketing might attract a potential rider to try transit, only a good passenger experience will turn them into a regular rider. This session will discuss the various elements of the transit passenger experience and what we can do to enhance each aspect, in order to retain and build ridership.

The first hour will be a presentation by Selena Barlow of Transit Marketing LLC. During the final 30 minutes, those interested will participate in a discussion about the optional homework below. (This segment will not be recorded.)

Registration Link: